Toyota to launch its SUV 'Fortuner' this August

Toyota Kirloskar Motors announced they will be launching its Fortuner SUV in the Indian market on 24th August, 2009. The Fortuner has a 3-litre Advanced Common-Rail Diesel engine and will also feature fulltime four-wheel drive.

This latest car, targeted primarily at the urban luxury SUV customer, will see TKM’s entry into the fast-growing SUV segment and will be priced economically. Toyota expects to get 50 per cent market share in this segment and is planning to hit 2,000 units by the end of this fiscal.

He added, “The Fortuner is an important addition to our product line-up in India and we are currently in the process of finalizing details for the launch," as quoted earlier by Sandeep Singh, deputy managing director, Marketing, Toyota Kirloskar Motor. "We are still working out the price details of the Fortuner, taking into account variations in exchange rates, but expect it to be around Rs. 20 lakh”.

All over the world Fortuner is highly appreciated and has global benchmarks in the luxury SUV segment. This latest SUV will be bought to India as a knocked down unit and will be assembled at TKM’s plant in Bidadi. However, TKM is not launching any new model over the time span between the unveiling of Fortuner in August'09 and its compact car by next year-end. PTI reported that there would be limited editions and variants of existing models hitting the roads.